The Service-Dominant Logic, Value Cocreation and the Impact on Universities‘ Event Management Curricula
- Events are intangible services and services marketing thus plays a considerable role within event management education. The marketing mix with its “4 Ps” (product, price, promotion, place) is an essential element of many event management curricula. Most educational institutions also reflect the development (and related discussions) towards the existence of “7 Ps” – adding personnel, physical facilities and process management (Meffert/ Bruhn 2009) – or even “8 Ps” – adding physical environment, purchasing process, packaging and participation(Burke/ Resnick 2000) – within the service marketing domain.
Author: | Kim WernerORCiD, Kai-Michael GrieseORCiD, Johannes HoggORCiD |
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Title (English): | The Service-Dominant Logic, Value Cocreation and the Impact on Universities‘ Event Management Curricula |
DOI: | https://doi.org/10.1007/978-3-658-31198-8_9 |
ISBN: | 978-3-658-31197-1 |
Parent Title (German): | Trends in Event Education |
Publisher: | Springer Gabler |
Place of publication: | Wiesbaden |
Document Type: | Part of a Book |
Language: | English |
Date of Publication (online): | 2020/07/17 |
Release Date: | 2022/09/01 |
First Page: | 113 |
Last Page: | 127 |
Note: | Zugriff im Hochschulnetz |
Faculties: | Fakultät WiSo |
DDC classes: | 300 Sozialwissenschaften / 330 Wirtschaft |
Review Status: | Veröffentlichte Fassung/Verlagsversion |