Customer segments for products with addi- tional health benefits using the example of iron-enriched foods and supplements
- Iron deficiency is a global issue and can lead to a variety of clinical pictures. The biofor-tification of vegetables with iron could complement the existing portfolio of iron-rich products, thus improving iron supply in the long term. In order to determine whether the iron-biofortified vegetables could meet this demand and would address appropriate target groups, a quantitative online survey was conducted in Germany. Based on 1000 consumer responses, a cluster analysis was performed. The results showed a four-cluster solution. The first cluster was holistically engaged, the second was fitness-affine but health unconcerned, the third cluster consists frugal eaters with a focus on medical prevention, and the fourth cluster are hedonists. No cluster focused its consumption on iron-enriched products, but instead all developed an individual mix of the three product groups.
| Author: | Ann-Kristin Welk, Clara MehlhoseORCiD, Diemo DaumORCiD, Ulrich Enneking |
|---|---|
| Title (English): | Customer segments for products with addi- tional health benefits using the example of iron-enriched foods and supplements |
| URL: | https://oega.boku.ac.at/fileadmin/user_upload/Tagung/2023/tagungsband_2023_mit_Seitenangaben_1.pdf |
| Parent Title (English): | Agrar- und Ernährungssysteme im Wandel: Chancen und Herausforderungen für Landwirtschaft und ländliche Räume (Tagungsband 2023) |
| Document Type: | Conference Proceeding |
| Language: | English |
| Year of Completion: | 2023 |
| Release Date: | 2024/01/22 |
| First Page: | 99 |
| Last Page: | 100 |
| Note: | 3. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie, 28.09. & 29.09.2023, Wien (Österreich) |
| Faculties: | Fakultät AuL |
| DDC classes: | 500 Naturwissenschaften und Mathematik / 500 Naturwissenschaften |
| Review Status: | Veröffentlichte Fassung/Verlagsversion |