Facets of Website Content
- Content is of primary importance in the World Wide Web. In particular, subjective perceptions of content are known to influence a variety of user evaluations, thereby altering attitudes and behavioral outcomes. Thus, it is essential that individually experienced facets of content can be adequately assessed. In a series of seven studies, we create, validate, and benchmark a measure for users' subjective view on web content. In the first six studies, a total of 3106 participants evaluated a sum of 60 websites. The resulting Web-CLIC questionnaire is a 12-item measure based on prior research on web content. It encloses four main facets of users' content experience: clarity, likeability, informativeness, and credibility – jointly representing a general factor subjective content perception. Very high internal consistencies and high short- to medium-term retest reliabilities are demonstrated. Strong evidence for construct validity in terms of factorial, convergent, divergent, discriminative, concurrent, experimental, and predictive validity is found. In a seventh study, encompassing 7379 ratings on 120 websites, benchmarks for 10 different content domains and optimal cut points are provided. Overall, the present research suggests that the Web-CLIC is a sound measure of subjective content perception of both practical and theoretical benefit.
Author: | Meinald T. ThielschORCiD, Gerrit HirschfeldORCiD |
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Title (German): | Facets of Website Content |
DOI: | https://doi.org/10.1080/07370024.2017.1421954 |
ISSN: | 0737-0024 |
ISSN: | 1532-7051 |
Parent Title (German): | Human-Computer Interaction |
Document Type: | Article |
Language: | German |
Year of Completion: | 2019 |
electronic ID: | Zur Anzeige in scinos |
Release Date: | 2021/08/06 |
Volume: | 34 |
Issue: | 4 |
First Page: | 279 |
Last Page: | 327 |
Note: | Zugriff im Hochschulnetz |
Note: | Volltext über scinos |
Faculties: | Fakultät WiSo |
DDC classes: | 000 Allgemeines, Informatik, Informationswissenschaft / 004 Informatik |
Review Status: | Veröffentlichte Fassung/Verlagsversion |