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Events are intangible services and services marketing thus plays a considerable role within event management education. The marketing mix with its “4 Ps” (product, price, promotion, place) is an essential element of many event management curricula. Most educational institutions also reflect the development (and related discussions) towards the existence of “7 Ps” – adding personnel, physical facilities and process management (Meffert/ Bruhn 2009) – or even “8 Ps” – adding physical environment, purchasing process, packaging and participation(Burke/ Resnick 2000) – within the service marketing domain.
Analysis of methods for prioritizing critical data transmissions in agricultural vehicular networks
(2020)
Applying wireless communication technologies to agricultural vehicular networks often results in high end-to-end delays and loss of packets due to intermittent or broken connectivity. This paper analyses the methods for the successful delivery of the vehicular data within acceptable delay times. Different kinds of data that are generated and transmitted in agricultural networks are considered in this paper, followed by the data prioritization methods which allow critical data to be prioritized against other data. In this regard, Enhanced Distributed Channel Access, Differentiated Services, and application-based data rate variation are discussed in conjunction with the Simple Network Management Protocol. These techniques are simulated or tested separately and then together and the results show that even in poor network conditions, high-prioritized data is not lost or delayed.
Background and Aims: Agronomic biofortification of food crops with iodine may improve the dietary intake of this trace element, which is essential for human development and health. So far, little is known about the suitability of this technique in pome fruits. The objectives of this study were (1) to investigate uptake and translocation of exogenously applied iodine in apple trees, (2) to identify possible strategies of iodine biofortification for this type of fruit, and (3) to evaluate interactions between foliar applied iodine and selenium.
Methods: Apple trees were cultivated in a plastic tunnel for two growing seasons. Iodine was applied via leaves or substrate. During the 2nd year, simultaneous foliar application of iodine and selenium were tested as well. At harvest time, iodine and selenium content in leaves and fruits were determined. The phytoavailable iodine concentration in the growing medium was analyzed following an extraction with calcium chloride. In addition, the dynamics of iodine applied as potassium iodide and iodate in a peat‐based substrate was investigated in an incubation experiment without plants.
Results: The iodine concentration in washed apples increased more than 100‐fold, valuing around 50 µg (100 g FM)−1 by foliar application of iodine as compared to the control treatment. However, this level was only achieved in fruits which were directly wetted by the spray solution. The translocation of leaf‐absorbed iodine to fruits was negligible. Following a substrate fertilization, the fruit iodine content remained rather low due to a strong retention of iodine in the growing medium. When using foliar sprays, the addition of selenium did not affect the iodine enrichment of the apple fruits.
Conclusions: Foliar fertilization of iodine seems to be a promising method to biofortify apples with iodine. The level of I achieved in apple fruits by means of foliar fertilization can significantly contribute to the daily I intake requirement of humans.
In komplexen, landschaftlichen Transformationsprozessen, in denen Akteure mit unterschiedlichen fachlichen Hintergründen ko-kreativ Wege in eine nachhaltige Zukunft suchen, stellt sich die Frage: Wie lässt sich Komplexität so ausdrücken und darstellen, dass sie von möglichst vielen verstanden und als Herausforderung angenommen wird? Diese Frage steht vor allem in transdisziplinären Forschungssettings wie etwas Reallaboren im Mittelpunkt. Unterschiedliche bildliche Darstellungen können dabei, so die These dieses Beitrags, implizites Wissen versammeln und niedrigschwellige Zugänge zu komplexen Diskussionen schaffen. Anders als etwa lange textliche Darstellungen und Tabellen fungieren Bilder als Anker der Erinnerung, mit denen sich Akteure auch in länger andauernden Prozessen immer wieder verorten können. Um „die Landschaftsforschung anschlussfähig an den Erwartungs-, Erfahrungs-, Wissens- und Überzeugungshorizont betroffener Menschen zu machen“ (Berr 2018b, S. 4) können Erlebte, Konzipierte und Verhandelte Bilder zentrales Verständigungs-Medium sein.
Tools for designing riverscapes co-creatively. Walk! Find typologies! Design spatial visions!
(2020)
Bilder, die hängen bleiben. Wie lassen sich transdisziplinäre Transformationsprozesse gestalten?
(2020)
The aim of the study was to examine different pH parameters, such as variations throughout the day, depending on differing concentrate feed proportions. Moreover, special attention was payed to individual variation in microbial efficiencies (microbial crude protein/fermented organic matter) and their relation to ruminal pH, nutrient flows and digestibilities. For this, cows were grouped according to microbial efficiency (more, n = 5, vs. less efficient cows, n = 4). After calving, thirteen ruminally cannulated pluriparous cows, including nine duodenally cannulated animals, were divided into groups offered rations with a lower (35% on dry matter basis, n = 7) or a higher (60% on dry matter basis, n = 6) concentrate feed proportion. Ruminal pH parameters were assessed continuously by using intraruminal probes. Nutrient flows, nutrient digestibility and microbial efficiency were determined for duodenally cannulated cows. For most ruminal pH parameters it seemed that individual variability was higher than the treatment effect. However, a positive relationship between actual concentrate intake and diurnal pH fluctuations was found. Besides, the effect of individually different microbial efficiencies was assessed. Again, there were no group differences for pH parameters. However, nutrient flows were significantly higher in more efficient cows, whereas digestibilities were lower in in more efficient cows.