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What determines ingredient awareness of consumers? : A study on ten functional food ingredients
(2014)
Given the importance of consumer awareness of functional food ingredients for healthy food choices, the aim of this study is to explore consumers’ ingredient awareness and the determinants which influence the awareness about functional food ingredients.
A sample of 200 German consumers was interviewed via CATI (computer aided telephone interview) during September 2011. The participants have been asked about their specific awareness regarding to ten functional food ingredients. Likewise, determinants like health status and health motivation have been assessed and their influence on the construct “consumers’ ingredient awareness” has been tested by employing structural equation modeling.
The study shows that consumers’ ingredient awareness varies throughout the sample. Overall it can be stated, that 19% of consumer awareness about functional food ingredients is explained through the described model based on the following predictors: age, educational level, health status, health motivation and information strategies. Among these factors, consumers’ health motivation seems to have the highest relevance to explain consumer awareness. But also the determinants information strategies as well as the education show a significant influence on consumers’ ingredient awareness. As health motivation shows the highest impact on consumers’ ingredient awareness this study underlines the importance of prevention propensity for healthy food choices.
Functional foods are still of increasing interest among the scientific community. Based on the extensive literature about functional foods, four main research areas can be identified: functional food innovation (1); the scientific background of the health benefits of functional foods (2); the regulation of functional foods (3); and consumer acceptance of functional foods (4). These research areas are not detached from each other, and each presents a consumer perspective. Although multifaceted studies focus on consumer acceptance of functional foods, literature regarding a structured framework of the determinants of functional food acceptance is limited. The aim of this review is to provide the reader with an overview of the recent literature on consumer attitudes towards functional foods and with an extensive structured framework of the determinants of functional food acceptance and their intertwined relationships. The scientific literature discusses a plethora of determinants of consumer acceptance of functional foods. These determinants can be categorized into consumer and market attributes, which show interwoven relationships with each other. On the one hand, consumer attributes are widely discussed in the literature, while on the other hand structured analyses of the market perspective are inadequately represented. Additionally, the ongoing development of new scientific findings regarding health benefits of different functional ingredients leads to a large amount of new functional food products in the market. Consequently, the research area of functional foods and in particular consumer acceptance of functional food innovation will remain an important research field in the coming years.
Qualitätsmanagement in der Ernährungswirtschaft : Qualität, Sicherheit und Nachhaltigkeit umsetzen
(2020)
Unverzichtbar für alle, die sich im Lebensmittelsektor mit Qualitätsmanagement auseinandersetzen.
QM ist in der Ernährungswirtschaft von Anfang an wegen der damit untrennbar verbundenen Anforderungen an die Lebensmittelsicherheit von besonderer Bedeutung. Zunehmend verändern sich die Rahmenbedingungen, mit denen das Qualitätsmanagement in der Ernährungswirtschaft konfrontiert ist: beginnend bei der wachsenden Komplexität und Differenziertheit der Verbraucheransprüche, über die weltweite Verflechtung der Liefer- und Absatzbeziehungen, die dynamische Entwicklung wissenschaftlich-technischer Erkenntnisse und deren Auswirkungen auf die Lebensmittelproduktion bis hin zu der immer drängenderen Notwendigkeit, im Lebensmittelsektor nachhaltiger zu wirtschaften.
Vor dem Hintergrund dieser Entwicklungen werden in dem vorliegenden Werk relevante Fragen rund um das Themengebiet Qualitätsmanagement in der Ernährungswirtschaft aufgegriffen und praxisorientiert beantwortet. Dazu gehören "klassische" Themen, wie Hygiene, HACCP und Risikoprävention ebenso wie Rückverfolgbarkeit und Krisenmanagement, und auch Fragen, die erst seit wenigen Jahren in den Vordergrund getreten sind, wie Allergenmanagement, Food Defense und Food Fraud. Darüber hinaus werden wichtige Methoden, Werkzeuge und Techniken des Qualitätsmanagements erläutert, relevante Institutionen sowie Normen und Standards der Ernährungswirtschaft vorgestellt und eingeordnet.
Dieses Buch
- bietet einen umfassenden Überblick und navigiert sicher durch diesen hochkomplexen Themenbereich,
- zeigt, was alles bei der Umsetzung eines Qualitätsmanagementsystems zu beachten ist und berücksichtigt dabei die speziellen Anforderungen im Lebensmittelbereich,
- liefert praktischen Werkzeugkasten zur Umsetzung.
High levels of meat consumption are increasingly being criticised for ethical, environmental, and social reasons. Plant-based meat substitutes have been with reservations identified as healthy sources of protein in comparison to meat. This alternative offers several social, environmental, and probably health benefits, and it may play a role in reducing meat consumption. However, there has been a lack of research on how specific meat substitute attributes can influence consumers to replace or partially replace meat in their diets. Research has demonstrated that, in many countries, consumers are highly attached to meat. They consider it to be an essential and integral element of their daily diet. For the consumers that are not interested in vegan or vegetarian alternatives to meat, so-called meathybrids could be a low-threshold option for a more sustainable food consumption behaviour. In meathybrids, only a fraction of the meat product (e.g., 20% to 50%) is replaced with plant-based proteins. In this paper, the results of an online survey with 500 German consumers are presented with a focus on preferences and attitudes relating to meathyrids. The results show that more than fifty percent of consumers substitute meat at least occasionally. Thus, approximately half of the respondents reveal an eligible consumption behaviour with respect to sustainability and healthiness to a certain degree. Regarding the determinants of choosing either meathybrid or meat, it becomes evident that the highest effect is exerted by the health perception. The healthier meathybrids are perceived, the higher is the choice probability. Thus, this egoistic motive seems to outperform altruistic motives, like animal welfare or environmental concerns, when it comes to choice for this new product category.
Current discussions about the concept of nutritional sustainability show a high complexity of this topic leading to many different definitions. Regarding communication issues of nutritional sustainability between actors of food chains this complexity should be reduced. One opportunity to tackle these challenges of reducing complexity might be the concept of ingredient branding. Therefore, the aim of this mini-review is the identification of conditions for ingredient branding application as a communication strategy for nutritional sustainability which might overcome challenges in communicating the complexity between the different stakeholders of supply chains. In doing so, the specific case of agrifood chains is discussed based on the selected characteristics of globalization, increasing consumer demands, foods incorporating credence attributes and price. Along the agrifood chain, a sourcing strategy reflecting nutritional and sustainable aspects might lead to an ingredient branding strategy implying a brand policy for a special ingredient within the final product which is an important component but cannot be clearly recognized by the user. A “nutritional sustainability inside” strategy should reflect the multifaceted information along the agrifood chain and should be based on standardized criteria for nutritional sustainability.