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Institute
Während die einen noch vom nächsten großen Ding sprechen, ist es für die anderen bereits Schnee von gestern: Trends im Kommunikationsbereich sind oft schwer zu fassen, können schnelllebig, aber gleichzeitig auch wegweisend sein. Um ein Gespür für aktuelle Entwicklungen im Kommunikationsmanagement zu erhalten, sich auszutauschen und zu netzwerken, legte die von der studentischen PR-Initiative KommunikOS gestaltete KoMaktuell den inhaltlichen Fokus in diesem Jahr auf branchenweite Trendthemen. Gestandene PR-Profis, Young Professionals und Studierende folgten der Einladung und konnten in spannenden Sessions mehr über die Rolle von Kommunikatoren, Personal Branding, Networking, Strategieentwicklung und Agilität sowie moderne Mitarbeiterkommunikation erfahren.
In einem Online-Experiment mit 472 Personen wird die Bedeutung des Akzents von Bewerbern untersucht. Die Pbn hören ein Telefoninterview, in dem eine Bewerberin entweder hochdeutsch, mit bayerischem oder sächsischem Akzent spricht. Anschließend bewerten sie diese hinsichtlich einer Vielzahl von Eigenschaften. Im Ergebnis zeigt sich ein sehr großer Haupteffekt (Eta2=.24) des Akzents. Die sächsisch sprechende Bewerberin wird im Vergleich zu einer hochdeutsch bzw. einer mit bayerischem Akzent sprechenden Bewerberin als weniger leistungsorientiert und sozial kompetent erlebt. Zudem würde sie mit geringerer Wahrscheinlichkeit zu einem nachfolgenden Interview eingeladen oder eingestellt werden. Die bayerisch sprechende Bewerberin ist nur in zwei Punkten im Nachteil gegenüber einer hochdeutsch sprechenden: sie wird als weniger leistungsorientiert wahrgenommen und erhält mit geringerer Wahrscheinlichkeit eine direkte Stellenzusage. Die berufliche Erfahrung mit Personalauswahlprozessen schützt nicht vor derartigen Urteilsverzerrungen. Beurteiler, die selbst mit Akzent sprechen, weisen geringfügigere Verzerrungseffekte auf, allerdings nur bezogen auf den bayerischen Akzent.
Lean Management in der Lebensmittelindustrie - Zukünftige Perspektiven für effizientere Prozesse
(2019)
Das Qualitätsmanagement ist im Bibliothekswesen angekommen. Seit mehr als 20 Jahren wird das Thema in der Community bewegt; zahlreiche Öffentliche und Wissenschaftliche Bibliotheken haben die Implementierungsphase bereits hinter sich gebracht und arbeiten mit verschiedenen QM- Modellen – von der ISO 9001 über etwaige Total Quality-Management-Systeme bis hin zur Nutzung eigener, bibliotheksspezifischer Qualitätssiegel. Doch mit der Einführung eines Qualitätsmanagementsystems ist es häufig nicht getan. Im Gegenteil: Es muss beständig evaluiert werden. Und wer eine Zertifizierung anstrebt, ist nach den Vorgaben vieler Systeme sogar verpflichtet, sogenannte interne Überprüfungen oder Audits durchzuführen. Da jedoch »Prüfen« oder »geprüft werden« nach menschlichem Empfinden nicht selten negativ besetzt ist, ja sogar mit Ängsten verknüpft sein kann, werden die Lernchancen für die Organisation, die das interne Auditieren bietet, häufig nicht erkannt. Dabei gewähren gerade kreative Auditmethoden interessante Möglichkeiten zur Förderung einer entspannteren Lern- und Fehlerkultur in der Organisation.
Reportage: Gallery Walk
(2019)
Buchbesprechung "Team of Teams" von Stanley McChristal.
Im Rahmen eines Change-Management-Seminars beschäftigten sich Studierende des 2. Semesters im Masterstudiengangs Kommunikation und Management mit dem Buch ‚Team of Teams‘ von Stanley McChristal. Der ehemalige General der US-Army beschreibt darin, wie Führung auch in Extremsituationen gemeistert werden kann.
Zum Abschluss des Seminars gestalteten die Studierenden Poster zu den Schlüsselbegriffen 'Leading like a gardener', 'Team of Teams', 'Empowered Execution', 'Adaptability' und 'Shared Concsiousness', die Stanleys Konzept prägen.
Ziel dieser Handlungskonzepte ist es, dass Organisationen ihre Anpassungsfähigkeit in einer komplexen Welt verbessern können.
The development of augmented reality glasses is still ongoing and faces barriers in diffusion and concerns about their impact on users, organizations and society. The study aims to find sufficient solutions for this struggling digital innovation and to provide guidance for the implementation of augmented reality glasses in design-oriented projects. During a 3-year consortium research, acceptance and privacy have been identified as major phenomena that influence the adoption of augmented reality glasses in the logistics domain. To forge ahead digital innovation research, the focus of the presented research lies on the diffusion of this technology with design knowledge for the development of augmented reality glasses-based systems. Evidence and artifacts contribute to the still limited knowledge of system design based on augmented reality glasses from a domain-specific instantiation and an implementation framework.
Positive factors are increasingly recognized in the field of psychology, however, few studies have investigated the longitudinal measurement invariance (LMI) and reciprocal associations of positive core constructs, such as happiness, life satisfaction and positive mental health. This study evaluated the LMI of these constructs over four years in a Chinese Student Sample (n = 4400) using the Subjective Happiness Scale (SHS), the Satisfaction with Life Scale (SWLS) and the Positive Mental Health Scale (PMH-scale). The longitudinal reciprocal associations of the constructs were examined within a random intercept cross-lagged panel model (RI-CLPM). The results show that the SHS, SWLS and PMH-scale are measurement invariant over time and that the constructs are positively inter-related, but show different reciprocal patterns over time.
Objectives
To develop a time-efficient motor control (MC) test battery while maximising diagnostic accuracy of both a two-level and three-level classification system for patients with non-specific low back pain (LBP).
Design
Case–control study.
Setting
Four private physiotherapy practices in northern Germany.
Participants
Consecutive males and females presenting to a physiotherapy clinic with non-specific LBP (n=65) were compared with 66 healthy-matched controls.
Primary outcome measures
Accuracy (sensitivity, specificity, Youden index, positive/negative likelihood ratio, area under the curve (AUC)) of a clinically driven consensus-based test battery including the ideal number of test items as well as threshold values and most accurate items.
Results
For both the two and three-level categorisation system, the ideal number of test items was 10. With increasing number of failed tests, the probability of having LBP increases. The overall discrimination potential for the two-level categorisation system of the test is good (AUC=0.85) with an optimal cut-off of three failed tests. The overall discrimination potential of the three-level categorisation system is fair (volume under the surface=0.52). The optimal cut-off for the 10-item test battery for categorisation into none, mild/moderate and severe MC impairment is three and six failed tests, respectively.
Conclusion
A 10-item test battery is recommended for both the two-level (impairment or not) and three-level (none, mild, moderate/severe) categorisation of patients with non-specific LBP.
Current discussions about the concept of nutritional sustainability show a high complexity of this topic leading to many different definitions. Regarding communication issues of nutritional sustainability between actors of food chains this complexity should be reduced. One opportunity to tackle these challenges of reducing complexity might be the concept of ingredient branding. Therefore, the aim of this mini-review is the identification of conditions for ingredient branding application as a communication strategy for nutritional sustainability which might overcome challenges in communicating the complexity between the different stakeholders of supply chains. In doing so, the specific case of agrifood chains is discussed based on the selected characteristics of globalization, increasing consumer demands, foods incorporating credence attributes and price. Along the agrifood chain, a sourcing strategy reflecting nutritional and sustainable aspects might lead to an ingredient branding strategy implying a brand policy for a special ingredient within the final product which is an important component but cannot be clearly recognized by the user. A “nutritional sustainability inside” strategy should reflect the multifaceted information along the agrifood chain and should be based on standardized criteria for nutritional sustainability.
Introduction Development and implementation of appropriate health policy is essential to address the rising global burden of non-communicable diseases (NCDs). The aim of this study was to evaluate existing health policies for integrated prevention/management of NCDs among Member States of the Organisation for Economic Co-operation and Development (OECD). We sought to describe policies’ aims and strategies to achieve those aims, and evaluate extent of integration of musculoskeletal conditions as a leading cause of global morbidity.
Methods Policies submitted by OECD Member States in response to a World Health Organization (WHO) NCD Capacity Survey were extracted from the WHO document clearing-house and analysed following a standard protocol. Policies were eligible for inclusion when they described an integrated approach to prevention/management of NCDs. Internal validity was evaluated using a standard instrument (sum score: 0–14; higher scores indicate better quality). Quantitative data were expressed as frequencies, while text data were content-analysed and meta-synthesised using standardised methods.
Results After removal of duplicates and screening, 44 policies from 30 OECD Member States were included. Three key themes emerged to describe the general aims of included policies: system strengthening approaches; improved service delivery; and better population health. Whereas the policies of most countries covered cancer (83.3%), cardiovascular disease (76.6%), diabetes/endocrine disorders (76.6%), respiratory conditions (63.3%) and mental health conditions (63.3%), only half the countries included musculoskeletal health and pain (50.0%) as explicit foci. General strategies were outlined in 42 (95.5%) policies—all were relevant to musculoskeletal health in 12 policies, some relevant in 27 policies and none relevant in three policies. Three key themes described the strategies: general principles for people-centred NCD prevention/management; enhanced service delivery; and system strengthening approaches. Internal validity sum scores ranged from 0 to 13; mean: 7.6 (95% CI 6.5 to 8.7).
Conclusion Relative to other NCDs, musculoskeletal health did not feature as prominently, although many general prevention/management strategies were relevant to musculoskeletal health improvement.
This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial.