640 Hauswirtschaft und Familienleben
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Climate crisis requires fast and effective changes. Since efficiency and consistency strategies haven´t been successful enough, sufficiency should be accelerated to meet the 1.5° goal and simultaneously contribute to a fair consumption space. In this case, everyone has a GHG budget of 2.5 tons per year, a limit currently being significantly surpassed. It is to be investigated how household carbon footprints can be altered through gamification and which potential barriers such as resources (time, money), value orientations, or lock-in effects can be identified.
Mixed methods are used within a case study in Germany (n=25 private households). First, we use life cycle assessment to quantify the household carbon footprint (including housing, nutrition, mobility, leisure, consumption). Second, we do semi-structured interviews. Third, we use gamification to activate the sample to test sustainable options that focus on sufficiency for 4 weeks.
Preliminary results show that sustainable options can be short-time implemented, especially in nutrition, while in other areas (mobility, housing) infrastructural changes are necessary. In conclusion, the approach leads to relevant GHG savings at the micro-level (private households). In addition, these results can be used to drive changes at the meso-level ("local politics and economy"), thus increasing the leverage effect for sustainable lifestyles.
Transition road maps – an investigative approach to map the daily life consumption of individuals
(2014)
The present paper aims at investigating an innovative approach to guide consumers’ daily life choices in Germany towards a more sustainable way of acting. This should be achieved by introducing a new concept: transition road maps. Transition road maps bear the capability of illustrating courses of consumption behaviour without being prohibitive. These schemes foster self-determined behaviour and encourage the consumer to rethink and restructure his or her habits of consumption, with a focus on sustainability. The innovative thought is, not to simply stick to the usual triad of spheres of activity, consisting of nutrition, mobility and housing. Instead further aspects of consumers’ daily routines are considered, such as leisure activities, time usage or financial activities. Moreover the transition road maps are based on a new ideology of combining and connecting the qualitative algorithm of time use, financial spending and resource impact of social practices in the area of private consumption. In the long-term, the transition road maps could e.g. be used in sustainability communication or consumer counselling.