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Institute
The Osnabrueck University of Applied Sciences has initiated a project to investigate whether and how dual study programs or even elements of it can be integrated into South African university study programs. The present part of the investigation presents the expert assessments of the demands and requirements for dual study programs and, based on a company survey, the existing level of information.
The significance of dual study programs in South Africa is still low, only a few company specific approaches exist, mostly in internationally operating companies. Nevertheless, closer cooperation and more company orientated learning is required. The willingness to participate in dual study programs was confirmed from all surveyed companies. Dual courses seems to be particularly suitable for technical disciplines, but are also suitable for some business courses.
In idea creation and assessment processes the accruement and the description of an idea are mostly allocated to a fixed point in time, defined as the end of the generating process and the start of the idea assessment. This static approach does not fit the reality in industrial idea processes. A dynamic approach for idea assessment is therefore introduced. An idea is not seen as a static but as a dynamic state, characterized by different degrees of maturity. Maturity is understood as a measure of the assessability of the individual evaluation characteristics.
Based on Crosby’s maturity model and on classical Capability Maturity Models, a new Idea Maturity Model (IMM) has been developed and is introduced for the first time. The five Idea Maturity Levels (IML) are named Initial, Awareness, Appraisability, Valuation, and Realisability and harmonize well with other maturity models. The levels are described by general characteristics, although the development of the maturity model focussed on new product or service development. The compatibility of the IMM with idea assessment processes and conditions in organisations and companies has been checked.
Expedition Energiewende
(2016)
Um den „richtigen“ Partner für ein FuE-Vorhaben zu finden, müssen zwei Voraussetzungen erfüllt sein. Zum einen muss man wissen, wo und wie man diesen Partner finden kann. Hierzu bedient man sich auch in der Dienstleistungswelt „Forschung“ klassischer Marketingmethoden und -instrumente, sowohl angebots- wie auch nachfrageorientiert. Zum anderen müssen Motivation und Ziel des möglichen Forschungspartners verstanden und seine Anforderungen und Erwartungen bekannt sein, man muss „in den Kopf“ des potentiellen Forschungskunden gelangen. Science- und Technologiemarketing liefern hier wertvolle Hilfestellungen.
Partnerschaften in der Forschung bedürfen Vertrauen und Verständnis, erfolgreiche Kooperationen laufen zumeist über Personen. Forschungsdienstleister sollten daher ihre Alumni pflegen, strategische Partnerschaften bilden und sich in Netzwerken beteiligen.