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Author
Griese, Kai Michael (2)
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Year of publication
2023
(1)
2022
(1)
Document Type
Article
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Part of a Book
(1)
Language
German
(1)
English
(1)
Has Fulltext
no
(2)
Is part of the Bibliography
yes
(2)
Keywords
Brand activism
(1)
Empowerment
(1)
Equality
(1)
Gender
(1)
Identity-based brand management
(1)
Institute
Fakultät WiSo
(2)
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Gender Equality Marketing Management messbar machen (Abstract)
(2022)
Griese, Kai Michael
;
Böhmer, Nicole
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