Refine
Document Type
- Article (8)
- Conference Proceeding (2)
- Part of a Book (1)
Is part of the Bibliography
- yes (11)
Keywords
- Aesthetics (2)
- Event-related potentials (1)
- Expertise (1)
- First impression (1)
- Human-computer interaction (1)
- Usability (1)
- Webpages (1)
- Website (1)
- Website evaluation (1)
Institute
- Fakultät WiSo (11)
Facets of Website Content
(2019)
Content is of primary importance in the World Wide Web. In particular, subjective perceptions of content are known to influence a variety of user evaluations, thereby altering attitudes and behavioral outcomes. Thus, it is essential that individually experienced facets of content can be adequately assessed. In a series of seven studies, we create, validate, and benchmark a measure for users' subjective view on web content. In the first six studies, a total of 3106 participants evaluated a sum of 60 websites. The resulting Web-CLIC questionnaire is a 12-item measure based on prior research on web content. It encloses four main facets of users' content experience: clarity, likeability, informativeness, and credibility – jointly representing a general factor subjective content perception. Very high internal consistencies and high short- to medium-term retest reliabilities are demonstrated. Strong evidence for construct validity in terms of factorial, convergent, divergent, discriminative, concurrent, experimental, and predictive validity is found. In a seventh study, encompassing 7379 ratings on 120 websites, benchmarks for 10 different content domains and optimal cut points are provided. Overall, the present research suggests that the Web-CLIC is a sound measure of subjective content perception of both practical and theoretical benefit.