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Work–life balance is one of the challenges of a globalized world. The study described in this chapter aimed to identify the factors influencing the work–life balance of working mothers. Additionally, we will describe differences and similarities between the well-being and working styles of German and US-American working mothers. It is particularly difficult for mothers to be successful, because to do so, they must master the double burden of work and family. In this study, 320 working mothers were surveyed, 142 in Germany and 178 in the USA. It was found that the cultural concepts of work–life balance of these working mothers are comparable. Furthermore, differences in working styles were identified: US-Americans valued both well-being and work–life balance more strongly than Germans. In both cultures, younger mothers felt more burdened by work than older mothers. This may indicate that competences are learned with an increasing age, enabling a more successful mastery of challenges, even though an increasing age usually has a negative effect on health. The number of children, family status and education did not influence work–life balance. These findings are further discussed in this chapter.
Tools for designing riverscapes co-creatively. Walk! Find typologies! Design spatial visions!
(2020)
Events are intangible services and services marketing thus plays a considerable role within event management education. The marketing mix with its “4 Ps” (product, price, promotion, place) is an essential element of many event management curricula. Most educational institutions also reflect the development (and related discussions) towards the existence of “7 Ps” – adding personnel, physical facilities and process management (Meffert/ Bruhn 2009) – or even “8 Ps” – adding physical environment, purchasing process, packaging and participation(Burke/ Resnick 2000) – within the service marketing domain.
Thirty years ago, the Fourth King of Bhutan famously proclaimed that ―Gross National Happiness is more important than Gross National Product, thereby setting Bhutan on a holistic development path. Following this historic declaration, Bhutan developed a Gross National Happiness (GNH) Index and screening tool to evaluate all new policies, proclaiming that:
―Gross National Happiness measures the quality of a country in more holistic way [than GNP] and believes that the beneficial development of human society takes place when material and spiritual development occur side by side to complement and reinforce each other.
In July 2011, 68 nations joined Bhutan in co-sponsoring its UN General Assembly resolution on ―Happiness: Towards a Holistic Approach to Development.
Sustainable Digital Entrepreneurship : Examining IT4Sustainability as Business Development Path
(2022)
There is an increasing interest within the field of Information Systems as well as political agendas to identify the potential of digital technologies to promote sustainable development. Nonetheless, sustainable entrepreneurship and digital entrepreneurship are widely treated separately within the literature, suggesting that there is little understanding of how entrepreneurs could employ digital technologies to promote sustainable development. Based on an empirical, qualitative research approach, relying on Grounded Theory methodology, this paper identifies characteristics of sustainable digital entrepreneurs. An investigation of the manifestations of the sustainable digital orientation reveals a rather diffuse understanding of the relation and potential synergy effects. In response to this gap, the paper presents examples on how sustainable digital entrepreneurs employ digital and disruptive technologies to tackle sustainability challenges (IT4Sustainability development path), including information and communication technology, such as digital platforms, artificial intelligence, or drone technology. The presented approaches range from second-mover approaches associated with low digital maturity limited to the business level to the development of new business models facilitating the sustainable transition of whole sectors. These insights are summarized in an IT4Sustainability maturity model, which presents different starting points for entrepreneurs. Relevant theoretical, practical, and policy implications are discussed, especially concerning the education on IT4Sustainability, including Corporate Digital Responsibility.
Spinach is a nitrogen (N)-demanding crop characterized by a shallow root architecture. Especially in the first weeks after sowing, significant N uptake is limited to the uppermost few centimetres of the soil. However, base fertilization is usually based on the soil mineral N (Nmin) concentration in the upper 30 cm. Therefore, the objective of this study was to examine whether the soil sample depth for calculating the base N fertilization can be reduced to the 0-15 cm layer. In seven field trials, conducted during spring, summer and autumn seasons, either a low or high base fertilization dose was applied at sowing. Until top dressing, soil samples were frequently taken in the upper 0-15 and 15-30 cm layers to determine the average Nmin concentration in each layer. Top dressing was applied when the first true leaves had unfurled. With this fertilizer application, the total N supply was aligned between both treatments based on the Nmin concentration in the upper 30 cm of the soil. Aboveground fresh and dry masses were determined after reaching a fresh mass yield of 15-20 t ha‑1 and related to the mean Nmin concentration in the first 3 to 4 weeks of cultivation between sowing and top dressing. It was shown that the Nmin concentration in the upper 0-15 cm of the soil highly reflects the base fertilization rate. By contrast, the Nmin concentration in the 15-30 cm layer remained unaffected. However, the Nmin concentration of both top soil layers can affect fresh and dry mass yield at harvest. Therefore, the entire 0-30 cm soil layer should be considered when calculating the base N fertilization rate in field-grown spinach. Measurements revealed that spinach fresh and dry masses were increased until the N availability of between 54 and 59 kg ha‑1 (0-30 cm) was reached at the seedlings stage, respectively.
This chapter examines the integration of Sustainable Development Goal 5 (SDG 5) into identity-based brand management by focusing on Dove’s brand management as a case study. The Dove “Real Beauty” campaign highlights the potential for brands to address gender equality and female empowerment by aligning with pro-female and feminist principles. A narrative literature review shows how the components of identity-based brand management have been observed in scholarly discussions. Despite mixed responses and criticisms, Dove initiated important conversations around beauty standards and gender equality. The chapter emphasizes the need for authenticity, sensitivity, and continuous improvement in integrating SDG 5 into brand management while acknowledging the potential risks and limitations of consumerist therapy and false hopes. Future research could therefore explore diverse brands, industries, and cultural contexts, as well as the role of intersectionality in identity-based brand management.
Scientific Entrepreneurship: Raising A wareness of Entrepreneurship - Strategies ans Experiences
(2011)
Green roofs can mitigate negative environmental effects of urban densifcation to some extent, but they are often covered by species-poor Sedum mixtures with a low value for biodiversity. By combining a habitat template and a seedprovenance approach, we review the suitability of plant species from regionally occurring dry sandy grasslands (Koelerio-Corynophoretea) for extensive roof greening in northwestern Germany. Since 2015, we have studied the effects of species introduction on vegetation dynamics on experimental mini-roofs. Treatments included sowing seeds of regional native origin in two densities (1 g and 2 g/m2) and the transfer of raked material from an ancient dry grassland area classifed as Natura 2000 site. The applied raked material contained diaspores of 27 vascular plant species (including seven threatened species) and vegetative fragments of grasslandspecifc mosses and lichens. Since 2018, we have tested more species-rich seed mixtures in a large-scale experiment on a roof of 500 m2 with different engineered green-roof substrates and layering. In 2019, a green roof of 10,200 m2 was established in cooperation with a local enterprise to support regional native biodiversity.
In this chapter, we summarise the most important results of our studies and discuss how to support regional native biodiversity on green roofs.
Older people, across the spectrum of life, experience socio-demographic changes that easily hinder the capacity of health and social care practitioners to promote person-centred care within this group. This chapter aims to share three case studies demonstrating the promotion of person-centred care for people with dementia in Taiwan, Germany and Australia. The case studies demonstrate interdisciplinary implementation of practice development projects by practitioners in medicine, nursing and occupational therapy in community and nursing home care settings. Claims, concerns and issues are used by facilitators to negotiate a shared interpretation among a wide range of stakeholder groups or to reach a consensus on constructions about workplace experiences. The focus on dementia demonstrated that even when working with a vulnerable population group, practitioners, service providers, non-governmental organisations and policymakers can work towards empowering service users and their family carers to achieve person-centred care experiences.