Refine
Year of publication
Document Type
- Article (24)
- Book (3)
- Part of a Book (3)
- Conference Proceeding (3)
- Report (1)
Is part of the Bibliography
- yes (34)
Keywords
- Gender (3)
- Ambiguity (1)
- Artificial Intelligence (1)
- Brand activism (1)
- Career success (1)
- Context (1)
- Empowerment (1)
- Equality (1)
- Family-relatedness of work decisions (1)
- HRM (1)
Institute
- Fakultät WiSo (34) (remove)
Zweifel an der Wirkung
(2010)
Talent scarcity in many parts of the world leads to the necessity to enlarge talent pools in order to provide enough future holders of key positions. Taking the scholarly discussion at the overlap of talent management and current careers literature as a starting point our qualitative empirical research provides insights in talent’s career decisions in an eastern emerging market, India, and a western developed country, Germany. 49 interviews with internationally experienced knowledge-workers were held to find out how to they come to career decisions throughout their career. Special focus was the balancing act of professional and private life sphere. An inductive-deductive approach was used to develop categories in MaxQda. Results show the impact of institutional frame, cultural context, and gender differences. Consequently, a stronger focus on talent’s different life phases with context specific deviations when configuring Talent Management in Multinational Enterprises can be advised.
Virtuelle Führung Wie Vertrauensaufbau und Informationsaustausch in virtuellen Teams gelingen
(2020)
Variable Vergütung in Banken
(2003)
Variabel vergüten : Leitfaden für die Gestaltung von Entgeltsystemen in Banken und Sparkassen
(2007)
This chapter examines the integration of Sustainable Development Goal 5 (SDG 5) into identity-based brand management by focusing on Dove’s brand management as a case study. The Dove “Real Beauty” campaign highlights the potential for brands to address gender equality and female empowerment by aligning with pro-female and feminist principles. A narrative literature review shows how the components of identity-based brand management have been observed in scholarly discussions. Despite mixed responses and criticisms, Dove initiated important conversations around beauty standards and gender equality. The chapter emphasizes the need for authenticity, sensitivity, and continuous improvement in integrating SDG 5 into brand management while acknowledging the potential risks and limitations of consumerist therapy and false hopes. Future research could therefore explore diverse brands, industries, and cultural contexts, as well as the role of intersectionality in identity-based brand management.
Talent scarcity in emerging economies such as India poses challenges for companies. Limited labour market participation among well-educated women has been observed. The reasons that professionals decide not to pursue a further corporate career remain unclear. By investigating their career decision making, this handout summerizes research results from a study that aims to highlight the contextual factors that impact those decisions.
Following a qualitative research design interviews with internationally experienced Indian business professionals show that rebellion against Indian societal and family expectations is essential to following a career path, especially for women. The current institutional framework of society and organizations serves as a legitimizing façade veiling traditional practices that hinder females’ careers.