400 Sprache, Linguistik
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Metaphors build a common ground for discussing spatial strategies. They help to make spatial qualities visible, encourage a playful, creative atmosphere and find a common language for an abstract space. Integrated as a productive element in communicative design processes, they can be distinguished from images created for marketing purposes. The text discusses the use of metaphors in spatial design referring to experience gained in the regional projects “Spatial vision South Region” in Luxembourg and “Raumperspektiven ZukunftsLAND” in a rural region of western Germany.
English Title: Finding a common language: metaphors in communicative design processes
To convey perceptual experiences, cognitive agents employ various verbal strategies. This paper’s primary focus is on how olfactory perceptions are expressed when describing perfumes. Examining online communities that review perfumes reveals an intriguing approach to understanding scent perception. In addition to the technical jargon commonly employed, which follows a structured format of notes at three scent layers, one occasionally encounters narrations that aim to capture the essence of the perfume’s perceptual experience. It is argued that the narrativization of scent perception exemplifies a cognitive inclination to contextualize sensory inputs within a conceptual framework, facilitating the comprehension of non-linguistic experiences. This paper suggests a shift from a non-narrative mode of consciousness to a narrative mode as a means to elucidate the process of making sense of the seemingly nonsensical.
Sprache in der PR-Arbeit
(2022)
Sprache zu verwenden ist in der strategischen Kommunikation eine alltägliche Praxis. Linguistische Analyseperspektiven haben sich in der Organisations- und Managementwissenschaft etabliert, während sie in der Forschung zu strategischer Kommunikation und PR hingegen erst vereinzelt vertieft worden sind. Dieser Beitrag systematisiert unterschiedliche wissenschaftliche Zugänge zur Sprache in der PR-Arbeit und beschreibt Perspektiven für die Anwendungspraxis, die den Zusammenhang zwischen den PR-Funktionen der Beobachtung, Reflexion und Steuerung betreffen, wie er sich aus sprachzentrierter Perspektive präsentiert.
Purpose
This study operationalizes risks in stakeholder dialog (SD). It conceptualizes SD as co-produced organizational discourse and examines the capacities of organizers' and stakeholders' practices to create a shared understanding of an organization’s risks to their mutual benefit. The meetings and online forum of a German public service media (PSM) organization were used as a case study.
Design/methodology/approach
The authors applied corpus-driven linguistic discourse analysis (topic modeling) to analyze citizens' (n = 2,452) forum posts (n = 14,744). Conversation analysis was used to examine video-recorded online meetings.
Findings
Organizers suspended actors' reciprocity in meetings. In the forums, topics emerged autonomously. Citizens' articulation of their identities was more diverse than the categories the organizer provided, and organizers did not respond to the autonomous emergence of contextualizations of citizens' perceptions of PSM performance in relation to their identities. The results suggest that risks arise from interactionally achieved occasions that prevent reasoned agreement and from actors' practices, which constituted autonomous discursive formations of topics and identities in the forums.
Originality/value
This study disentangles actors' practices, mutuality orientation and risk enactment during SD. It advances the methodological knowledge of strategic communication research on SD, utilizing social constructivist research methods to examine the contingencies of organization-stakeholder interaction in SD.