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The various systems for classifying processed foods attempt to assess the nutritional quality of foods based on their degree of processing, but no system yet exists that takes all the different aspects into account. Consumer perception of processed foods is an important aspect to take into consideration because it is consumers who decide whether to purchase or eat these foods. This preliminary study surveyed consumers to investigate what they look for when shopping for food, what is important to them in processed food and what characteristics they associate with processed food. The study discusses the extent to which indicators used in the IARC, NOVA, SIGA, IFIC and UNC classification systems correspond to the attitudes of the consumers surveyed towards processed foods.