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Das Ziel dieses Artikels ist es, Handlungsoptionen für das Marketing Management im Umgang mit dem Thema Gleichstellung aufzuzeigen. Dazu wird auf Basis einer Literaturanalyse (1998-2018) der Begriff der Gleichstellung im Marketing anhand des Sustainable Development Goals (SDG) 5 eingegrenzt und in einer Matrix nach dem Implementierungsgrad dargestellt. Von Gender Equality Marketing wird gesprochen, wenn das SDG 5 durch das Unternehmen unterstützt wird und diese Unterstützung im Rahmen aller Managementebenen gleichzeitig realisiert wird.
Objective. To examine the association between region of origin and severe illness bringing a mother close to death (near‐miss). Design. Retrospective cohort study. Setting. Maternity units in Lower Saxony, Germany. Population. 441 199 mothers of singleton newborns in 2001–2007. Methods. Using chi‐squared tests, bivariate and multivariable logistic regression we examined the association between maternal region of origin and near‐miss outcomes with prospectively collected perinatal data up to seven days postpartum. Main outcome measures. Hysterectomy, hemorrhage, eclampsia and sepsis rates. Results. Eclampsia was not associated with region of origin. Compared to women from Germany, women from the Middle East (OR 2.24; 95%CI 1.60–3.12) and Africa/Latin America/other countries (OR 2.17; 95%CI 1.15–4.07) had higher risks of sepsis. Women from Asia (OR 3.37; 95%CI 1.66–6.83) and from Africa/Latin America/other countries had higher risks of hysterectomy (OR 2.65; 95%CI 1.36–5.17). Compared to German women, the risk of hemorrhage was higher among women from Asia (OR 1.55; 95%CI 1.19–2.01) and lower among women from the Middle East (OR 0.66, 95%CI 0.55–0.78). Adjusting for maternal age, parity, occupation, partner status, smoking, obesity, prenatal care, chronic conditions and infertility showed no association between country of origin and risk of sepsis. Conclusion. Region of origin was a strong predictor for near‐miss among women from the Middle East, Asia and Africa/Latin America/other countries. Confounders mostly did not explain the higher risks for maternal near‐miss in these groups of origin. Clinical studies and audits are required to examine the underlying causes for these risks.
Since teachers spend several hours a day in interactions with other people, it seems plausible to assume that their social competencies are a vital foundation for their professional success. Thus, it makes sense to put special emphasis on such competencies in the context of career counseling/occupational orientation, teachers’ training and education as well as personnel selection procedures at schools. Hence instruments are required to measure job-relevant social competencies. Subsequently, we will describe the development and validation of a self-perception questionnaire to measure social competencies of teachers. It was designed as a self-assessment procedure and it informs on 10 job-relevant competencies. The main application areas lie in occupational orientation as well as in self-refl ection during university studies. Further application areas will be discussed.
The aim of this study was to provide a systematic overview of available pressure ulcer prevention quality indicators and to evaluate the underlying empirical evidence. A systematic mapping review was conducted with combined searches in Embase and Medline, and websites of relevant institutions and organisations. The eligibility criteria were clear use of the term “quality indicator” regarding pressure ulcer prevention; English or German language; and all settings, populations, and types of resources, including articles, brochures, and online material. In total, n = 146 quality indicators were identified. Most indicators were published in the United States (n = 50). The majority of indicators was developed for the hospital setting (n = 102). Process indicators were the most common (n = 71), followed by outcome indicators (n = 49). Less than half of identified indicators appeared to be practically used. Evidence supporting the validity and reliability were reported for n = 25 and n = 30 indicators respectively. The high number of indicators demonstrate the importance of measuring pressure ulcer prevention quality. This is not an indicator of our ability to accurately measure and evaluate this construct. There is an urgent need to develop evidence-based and internationally comparable indicators to help improve patient care and safety worldwide.
Mehr Milchleistung
(2021)
Mehr Power für die Pflege
(2018)
Heime, ambulante Dienste und Kliniken suchen händeringend nach Pflegekräften. Dennoch fehlt es der Berufsgruppe hierzulande an Selbstbewusstsein. Sie lässt ihre Möglichkeiten zur politischen Meinungs- und Willensbildung weitgehend ungenutzt.
Zu den Gründen gehört die geringe Akademisierung: Während beispielsweise in Skandinavien die Pflege seit langem ein Studienfach ist, bleibt die Akademikerquote hierzulande unter den angestrebten zehn bis 20 Prozent.
Pflegekräfte klagen über fehlende gesellschaftliche Anerkennung und ein schlechtes Image. Es gelingt im deutschen Pflege- und Gesundheitssystem offensichtlich nicht, der größten Berufsgruppe ausreichende Wertschätzung entgegen zu bringen.
Sporadische Initiativen wie Stellenförderprogramme bleiben wirkungslos, wenn mittel- und langfristige Lösungen zur Bewältigung des Pflegebedarfs fehlen. Nicht zuletzt wird sich die Berufsgruppe selbst weiter professionalisieren müssen.
Mehr Profit mit System
(2011)
Mehr Start-up im Konzern
(2018)
Mehr Tränken bei Hitze
(2022)