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Institute
Greenwashing, defined by the Oxford Dictionary as “disinformation disseminated by an organization so as to present an environmentally responsible public image” can cause multifarious problems for companies. The phenomenon of greenwashing has, however, not attracted much attention in the event marketing literature to date. The purpose of this paper is twofold. It first describes and analyses the specific characteristics and features of greenwashing in event marketing. It then seeks to identify the current fundamental approaches of how to avoid greenwashing in event marketing and to assess their potential. A two-step literature analysis with complementary search approaches served as a methodical framework. First, journals related to event marketing were screened for the keywords “greenwashing” and “greenwash”. Next, the general literature was consulted for the same keywords. The results clearly demonstrate that the subject of greenwashing has been widely neglected in the event literature. There appears to be no overall concept or approach that allows event actors to avoid greenwashing, albeit various individual initiatives exist. However, it also became clear that initiatives against greenwashing in event marketing can be developed and implemented in the short and long term, for example by integrating different stakeholders. Additional political and juridical efforts based on specific guidelines are also necessary to prevent greenwashing in the future. The study is the first one to provide a systematic approach to the topic of greenwashing in the context of event marketing, including relevant approaches for its avoidance. It can thus help practitioners to better detect and avoid greenwashing in the event industry and to guide similar research in the future.
Objective
Gross mandibular position and masticatory muscle activity have been shown to influence cervical muscles electromyographic activity. The purpose of this study was to investigate the influence of three different mandible positions including conscious occlusion, tongue tip against the anterior hard palate (Palate tongue position) and natural resting position (Rest), on sagittal plane cervical spine range of motion (ROM) as well as the flexion-rotation test (FRT) in asymptomatic subjects.
Materials and methods
An experienced single blinded examiner evaluated ROM using an Iphone in 22 subjects (7 females; mean age of 29.91years, SD 5.44).
Results
Intra-rater reliability for range recorded was good for the FRT with ICC (intraclass correlation) 0.95 (95% CI: 0.88–0.98) and good for sagittal plane cervical ROM with ICC 0.90 (95% CI: 0.77–0.96). A repeated measures ANOVA determined that mean ROM recorded during the FRT differed significantly between assessment points (F(1.99, 41.83) = 19.88, P < 0.001). Bonferroni Post hoc tests revealed that both conscious Occlusion and Palate tongue position elicited a significant large reduction in ROM recorded during the FRT from baseline (p < 0.01). Despite this, one activation strategy did not influence ROM more than the other. An additional repeated measures ANOVA determined that mean sagittal cervical ROM did not significantly vary between assessment points (F(2, 42) = 8.18, P = 0.08).
Conclusion
This current study provided further evidence for the influence of the temporomandibular region on upper cervical ROM. Results suggest that clinicians should focus on the natural mandible rest position when evaluating upper cervical mobility.
Mit der Kunden-Koproduktion als Form integrativer Wertschöpfung ergeben sich für Dienstleistungsanbieter vielfältige Möglichkeiten zur Steuerung ihrer Dienstleistungsprozesse. In diesem Beitrag werden damit verbundene Herausforderungen sowie die Wirkungen der Kunden-Koproduktion auf die vom Kunden wahrgenommene Dienstleistungsqualität untersucht. Skizziert werden zudem Lösungsansätze zur effektiven und effizienten Steuerung von Dienstleistungsprozessen.
Relationship Marketing
(2017)
Nachhaltigkeitsmarketing
(2017)
Schmerzen im Bereich des Steißbeins werden häufig unter dem Begriff Kokzygodynie zusammengefasst. Ursache der Beschwerden können hierbei lokal oder entfernt liegende Strukturen sein. Außerdem gibt es eine Reihe von inneren und psychischen Erkrankungen, die eine Kokzygodynie vortäuschen können und differenzialdiagnostisch abgeklärt werden müssen.
Dieser Artikel gibt eine Übersicht über Anatomie, Ätiopathologie, Diagnostik, Differenzialdiagnostik und Therapiemöglichkeiten bei Kokzygodynie. Der Schwerpunkt liegt dabei auf muskuloskeletaler Therapie. Es werden Techniken am Steißbein aus 4 manualtherapeutischen Konzepten vorgestellt.
While the importance of supervisors’ communication for the successful implementation of organisational change is often emphasised, evidence regarding the actual dimensions of change communication and the reaction of change recipients is scarce. As communication is highly context and culture specific, this study included participants from Germany and India. To meet these research aims, we conducted focus group discussions (FGD) with overall 50 graduate students with work experiences from Germany and India. We identified key dimensions of informative, empathic and participatory change communication that are of high importance for change recipients. The German and Indian participants had similar expectations regarding the informative and empathic dimensions of change communication. However, interestingly, their assessment of the actual participation differed substantially, with consequences for their emotional responses. The findings emphasise the crucial role of supervisors’ communication for employees’ emotions in times of change. Supervisors thereby need to consider the diverse dimensions of their communication and stimulate employees’ expectations regarding information, empathy and participation with different communicative activities and approaches. This study provides important insights into organisational change communication by analysing its key dimensions, linking it to employees’ emotions and considering the cultural context.