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Institute
Purpose
In a knowledge-based society, one of the main driving forces of prosperity at city and regional levels is the ability to attract students and recently qualified graduates. The purpose of this paper is to identify the urban factors that contribute to “attractiveness” from a student perspective and to subsequently analyse the influence of these factors on students’ location choices. In the corresponding case study, the criteria identified were used to evaluate student satisfaction with the German city of Osnabrück.
Design/methodology/approach
A multi-level empirical research concept was used to analyse the relevant criteria. Focus group discussions served as the basis to design and conduct a survey of almost 2,300 students in the university city of Osnabrück at the end of 2016. A follow-up study in November 2017 at two universities in Berlin provided data for comparison.
Findings
Accessible – safe – clean and with affordable housing: these terms sum up the core expectations that students have of an attractive city. In contrast to the findings of Richard Florida regarding the creative class, cultural opportunities, exciting nightlife and a multicultural population were not important factors among the survey participants.
Research limitations/implications
As the study was conducted in two cities only, the findings cannot be generalised. It should be replicated in at least five other cities to validate and compare the research findings presented here. Furthermore, this study focused on the factors influencing the attractiveness of the city as a whole. However, the attractiveness of a specific neighbourhood may be of greater relevance to the decision-making process. As housing plays a major role, students’ particular needs with regard to accommodation should also be examined at greater depth.
Practical implications
Insights generated by the empirical study provide relevant information that may assist city stakeholders in taking effective measures regarding place management to attract and retain students.
Originality/value
To date, little research has been undertaken to empirically examine the specific factors that German students look for when deciding where to study and live. The goal of this paper is to present new empirical insights concerning the quality-of-life factors that influence students’ decision-making processes.
Die Entwicklungsrichtung ist eindeutig: Im Wintersemester 2017/2018 waren bereits 2,8 Mio.
Studierende an 428 Hochschulen in Deutschland eingeschrieben. Im Zehn-Jahres-Vergleich
bedeutet das einen Zuwachs von gut 46% – Tendenz steigend. Für 2016 wurden bundesweit
385 Haupt- und 234 Sub-Standorte ermittelt, mehr als eine Verfünffachung gegenüber 1991
(Hüning et al. 2017). Für Städte sind Studierende eine immer wichtiger werdende Akteurs-
gruppe: Sie beleben und verjüngen die Stadt, wirken teilweise als kreative Raumpioniere in
Innenstädten oder benachteiligten Quartieren, können das Image der Stadt positiv beein-
flussen und sind nicht zuletzt eine relevante wirtschaftliche Einnahmequelle.
Die Arbeit mit Sinus-Milieus ermöglicht den Akteuren in Stadtentwicklungsprozessen bereits ein deutlich verbessertes Verständnis der Lebenswelt unterschiedlicher Zielgruppen und damit eine höhere Effektivität von Maßnahmen. Gleichwohl fällt es vielen schwer, die umfangreichen Milieudaten auf ihre konkreten Fragestellungen anzuwenden. In einem Pilotprojekt in Cloppenburg wurde dieser Prozess in umgekehrter Reihenfolge vollzogen. Ausgangspunkt war der Auftakt eines Dachmarkenprozesses, der in Cloppenburg 1 als integraler Bestandteil der Stadtentwicklung begriffen wird.
Was erwarten Studierende von Städten? : Freunde und Familie wichtiger als Karriere und Status
(2016)
Zwischen Bologna und Hsinchu : Die Entdeckung der Wissenschaftsstadt durch Kommunalverwaltungen
(2011)
Städte schenken ihren vorhandenen Wissensressourcen zunehmende Aufmerksamkeit und binden sie strategisch in kommunale Wachstumsstrategien ein. „Bürgermeister, Kommunalpolitiker sowie Hochschul- und Institutsleiter versuchen durch die Teilnahme an Wettbewerben wie Stadt der Wissenschaft oder durch Aufgreifen von Knowledge City-Strategien, bisher brachliegende Potentiale für die Stärkung der lokalen Wirtschaft in den Dienst zu nehmen.“(Franz 2004, S. 95).
Spätestens seit der breiten Rezeption, die das 2002 erschienene Buch von Richard Florida (The Rise of the Creative Class) erfahren hat, ist die Bedeutung von Wissenschaft und Kreativität für die Stadtentwicklung in vielen Kommunen erkannt worden. Städte und Regionen konkurrieren in zunehmend globalem Maßstab um Hochqualifizierte, um die Ansiedlung von Hochschulen, Forschungseinrichtungen und um innovative Unternehmen. Deshalb versuchen sich viele Kommunen mittlerweile als Wissenschaftsstandort zu profilieren. Die Autorin geht der Frage nach, was eine Wissenschaftsstadt von einem Wissenschaftsstandort unterscheidet und welche unterschiedlichen kommunalen Strategien sich in diesem Feld unterscheiden lassen.