Refine
Year of publication
- 2019 (23) (remove)
Document Type
- Article (23) (remove)
Language
- English (23) (remove)
Keywords
- Catchment order (2)
- Conservation planning (2)
- Danube (2)
- Species distribution modelling (2)
- Acceptance (1)
- Alar ligaments (1)
- Augmented reality (1)
- Bass model (1)
- Cervical (1)
- Communication in agrifood chains (1)
Institute
- Fakultät WiSo (15)
- Fakultät AuL (3)
- Institut für Management und Technik (2)
- Fakultät IuI (1)
- Fakultät MKT (1)
- Institut für Duale Studiengänge (1)
By drawing on the two prevailing economic stardom theories, the paper investigates the sources of superstardom in the US movie industry. For the econometric analysis, we use income and popularity data of screen actresses and actors from the annual Celebrity 100 lists as published by Forbes Magazine. The empirical findings indicate that Hollywood, in contrast to other professional settings, supports two different types of stars. While 'talent stars' exploit acting merit, it is media exposure that drives the income of 'publicity stars'. Apparently, in the motion picture industry both underlying resources are equally important and equally valued. Based on these insights we develop concrete recommendations for the career management of artists and the management of film projects.