Service dominant logic as a new fundamental framework for analyzing event sustainability: A case study from the German meetings industry
- This study proposes Service Dominant Logic as a new explanatory approach to improve our understanding of sustainable events. A two-step analysis serves as a methodical framework. First, literature related to event marketing and Service Dominant Logic is analyzed with a focus on the micro, meso, and macro level. Second, the theoretical discussions are validated and enhanced by a brief case study from the German meetings industry. The findings highlight that the specific investigation of a micro, meso, and macro level within Service Dominant Logic can serve as a promising framework to better explain and depict the complexity of event sustainability.
| Author: | Kim WernerORCiD, Kai-Michael GrieseORCiD, Johannes HoggORCiD |
|---|---|
| Title (English): | Service dominant logic as a new fundamental framework for analyzing event sustainability: A case study from the German meetings industry |
| ISSN: | 1547-0156 |
| ISSN: | 1547-0148 |
| Parent Title (English): | Journal of Convention & Event Tourism |
| Document Type: | Article |
| Language: | English |
| Year of Completion: | 2017 |
| Release Date: | 2024/09/13 |
| Volume: | 18 |
| Issue: | 4 |
| First Page: | 318 |
| Last Page: | 343 |
| Faculties: | Fakultät WiSo |
| DDC classes: | 600 Technik, Medizin, angewandte Wissenschaften / 650 Management |
| Collections: | nur Publikationsnachweis |
| Review Status: | Peer Reviewed |