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Conceptualising event value co-destruction and developing a future agenda for events research

  • Purpose Value co-destruction has received little attention in an event-related context. This appears surprising, given that the interactions among actors at an event may also reduce the value for other participants, stakeholders and that of the entire event or the event's service ecosystem. This paper first aims to conceptualise value co-destruction and to provide an overview of related research in an event context. Second, a future research agenda for value co-destruction processes in an event context is developed. Design/methodology/approach Journals of the “Scimago Journal and Country Rank” were systematically reviewed for the keywords “value co-destruction”, “value destruction” and “negative value co-creation”. A second literature review specifically aimed at the events context extended the search scope to non-Scimago journals, Google Scholar and Google Web using the same keywords. All identified articles were qualitatively analysed concerning (1) the conceptualisation of value co-destruction and (2) reasons for value co-destruction. Findings The review of previous research highlights a limited scope of analysis, a focus on value co-destruction as an outcome and on interactions at the meso-level. Based on these findings, a holistic definition of value co-destruction is proposed. The paper identifies two major directions for future studies on value co-destruction at events and suggests specific examples. Originality/value The paper contributes to a more holistic understanding of value co-creation and co-destruction in an event setting. For example, a clearer understanding of the interactions that reduce the overall value of an event may assist to better design valuable events in the future.

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Author:Johannes HoggORCiD, Kim WernerORCiD, Kai-Michael GrieseORCiD
Title (English):Conceptualising event value co-destruction and developing a future agenda for events research
Parent Title (English):International journal of event and festival management
Document Type:Article
Year of Completion:2021
electronic ID:Zur Anzeige in scinos
Release Date:2024/02/22
Tag:Negative value co-creation; Service dominant logic; Value co-creation; Value co-destruction; Value formation
First Page:346
Last Page:363
Zugriff im Hochschulnetz
Faculties:Fakultät WiSo
DDC classes:300 Sozialwissenschaften / 330 Wirtschaft
Review Status:Peer Reviewed