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Customer segments for products with addi- tional health benefits using the example of iron-enriched foods and supplements

  • Iron deficiency is a global issue and can lead to a variety of clinical pictures. The biofor-tification of vegetables with iron could complement the existing portfolio of iron-rich products, thus improving iron supply in the long term. In order to determine whether the iron-biofortified vegetables could meet this demand and would address appropriate target groups, a quantitative online survey was conducted in Germany. Based on 1000 consumer responses, a cluster analysis was performed. The results showed a four-cluster solution. The first cluster was holistically engaged, the second was fitness-affine but health unconcerned, the third cluster consists frugal eaters with a focus on medical prevention, and the fourth cluster are hedonists. No cluster focused its consumption on iron-enriched products, but instead all developed an individual mix of the three product groups.

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Metadaten
Author:Ann-Kristin Welk, Clara MehlhoseORCiD, Diemo DaumORCiD, Ulrich Enneking
Title (English):Customer segments for products with addi- tional health benefits using the example of iron-enriched foods and supplements
URL:https://oega.boku.ac.at/fileadmin/user_upload/Tagung/2023/tagungsband_2023_mit_Seitenangaben_1.pdf
Parent Title (English):Agrar- und Ernährungssysteme im Wandel: Chancen und Herausforderungen für Landwirtschaft und ländliche Räume (Tagungsband 2023)
Document Type:Conference Proceeding
Language:English
Year of Completion:2023
Release Date:2024/01/22
First Page:99
Last Page:100
Note:
3. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie, 28.09. & 29.09.2023, Wien (Österreich)
Faculties:Fakultät AuL
DDC classes:500 Naturwissenschaften und Mathematik / 500 Naturwissenschaften
Review Status:Veröffentlichte Fassung/Verlagsversion