Consumer behavior analysis for biofortified selenium apples and implications for conducting a market test in German food retailing
- This research project focused on the consumers' acceptance of a newly developed apple in order to encourage the purchase behavior in the supermarket. It was enriched with selenium via biofortification in order to address the undersupply with the trace element in the German population. The study included online surveys and a market test in food retail. The results were used as preparation for the design of a marketable apple product. In the online pretest, the most popular apple cultivars, the most popular health benefits of selenium, as well as the respondents' preferences for the name of the new apple: Selstar® were detected. These results were included in an online survey which encompassed n=1042 interviews from German households. The sample was recruited according to national representative distribution of age groups, gender, and regions. The results show that the majority of the respondents were not sure what exactly selenium is and what it is used or needed for. Therefore, the product package included information about the health benefits of selenium, for e.g. the immune system. The stepwise approach of the research and the implementation of the results helped the targeted navigation of the market launch of the Selstar®.
Author: | Ruth Kleine-Kalmer, Diemo DaumORCiD, Ulrich Enneking |
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Title (English): | Consumer behavior analysis for biofortified selenium apples and implications for conducting a market test in German food retailing |
DOI: | https://doi.org/10.17660/ActaHortic.2021.1329.6 |
ISBN: | 978-94-62613-26-3 |
Parent Title (English): | Proceedings of the VIII International Symposium on Human Health Effects of Fruits and Vegetables (FAVHEALTH 2021) : IV International Symposium on Horticulture in Europe |
Publisher: | ISHS |
Place of publication: | Leuven |
Document Type: | Part of a Book |
Language: | English |
Year of Completion: | 2021 |
electronic ID: | Zur Anzeige in scinos |
Release Date: | 2023/10/27 |
Tag: | Biofortification; Consumer attitudes; Fruits; Health claims; Micronutrients |
First Page: | 33 |
Last Page: | 40 |
Note: | Zugriff im Hochschulnetz |
Note: | VIII International Symposium on Human Health Effects of Fruits and Vegetables (FAVHEALTH 2021), 08.03. - 12.03.2021, Stuttgart (Deutschland) |
Faculties: | Fakultät AuL |
DDC classes: | 300 Sozialwissenschaften / 330 Wirtschaft |
Review Status: | Veröffentlichte Fassung/Verlagsversion |