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Pre-Launch Exploration of Consumer Willingness to Purchase Selenium- and Iodine-Biofortified Apples—A Discrete Choice Analysis of Possible Market Settings

  • Selenium and iodine are essential micronutrients for humans. They are often deficient in food supply due to low phytoavailable concentrations in soil. Agronomic biofortification of food crops is one approach to overcome micronutrient malnutrition. This study focused on a pre-launch exploration of German consumers’ willingness to purchase selenium- and/or iodine-biofortified apples. For this purpose, an online survey was carried out. In this context, consumers were asked to choose their most preferred apple product from a set card of product alternatives in a discrete choice experiment (DCE). The multinomial logit model results demonstrated that German consumers’ have a particular preference for iodine-biofortified apples. Furthermore, apple choice was mainly influenced by price, health claims, and plastic-free packaging material. Viewed individually, selenium did not exert an effect on product choice whereas positive interactions between both micronutrients exist.

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Metadaten
Author:Ruth Kleine-Kalmer, Adriano ProfetaORCiD, Diemo DaumORCiD, Ulrich Enneking
Title (English):Pre-Launch Exploration of Consumer Willingness to Purchase Selenium- and Iodine-Biofortified Apples—A Discrete Choice Analysis of Possible Market Settings
URN:urn:nbn:de:bsz:959-opus-49907
DOI:https://doi.org/10.3390/nu13051625
ISSN:2072-6643
Parent Title (English):Nutrients
Document Type:Article
Language:English
Date of Publication (online):2021/05/12
Release Date:2023/07/07
Tag:biofortification; discrete choice; fruits; health claims; micronutrients
Volume:13
Issue:5
Article Number:1625
Page Number:25
Faculties:Fakultät AuL
DDC classes:500 Naturwissenschaften und Mathematik / 580 Pflanzen (Botanik)
Review Status:Veröffentlichte Fassung/Verlagsversion
Licence (German):License LogoCreative Commons - CC BY - Namensnennung 4.0 International