A City Brand Personality Model for international event marketing : An empirical research across multiple cultures
Author: | Kai-Michael GrieseORCiD |
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Title (English): | A City Brand Personality Model for international event marketing : An empirical research across multiple cultures |
Parent Title (English): | Handbook event market China |
Publisher: | De Gruyter Oldenbourg |
Place of publication: | Berlin |
Document Type: | Part of a Book |
Language: | English |
Year of Completion: | 2015 |
Identifier: | Zur Anzeige in scinos |
Release Date: | 2018/07/16 |
First Page: | 291 |
Last Page: | 302 |
Faculties: | Fakultät WiSo |
DDC classes: | 300 Sozialwissenschaften / 330 Wirtschaft |
Review Status: | Veröffentlichte Fassung/Verlagsversion |