The More You Know... The More You Enjoy? Applying ‘Consumption Capital Theory’ To Motion Picture Franchises
- In this article, we build on Stigler and Becker’s (1977) “consumption capitaltheory” and propose a novel conceptualization of film quality for the analysisof motion picture franchises. Generally, this theorypredicts that the utilityconsumers derive from a particular goodor service increases with prior con-sumption. We test our theoretical conjectures by drawing on the population ofsequels that were running in the US between 1992 and 2011. The empiricalresults point to the explanatory power of the proposed framework. Filmexecutives may use our findings to improve the profitability of their sequelproductions. From a theoretical point of view, consumption capital theoryallows for a more refined analysis of sequel performance along differentdimensions. Moreover, it may provide a fruitful basis for the analysis of otherserial media content, including books, TV, music, and games.
| Author: | Kay Hendrik HofmannORCiD, Christian Opitz |
|---|---|
| Title (English): | The More You Know... The More You Enjoy? Applying ‘Consumption Capital Theory’ To Motion Picture Franchises |
| DOI: | https://doi.org/10.1080/08997764.2016.1244676 |
| ISSN: | 1532-7736 |
| Parent Title (English): | Journal of Media Economics |
| Document Type: | Article |
| Language: | English |
| Year of Completion: | 2016 |
| electronic ID: | Zur Anzeige in scinos |
| Release Date: | 2021/05/25 |
| Volume: | 29 |
| Issue: | 4 |
| First Page: | 181 |
| Last Page: | 195 |
| Note: | Zugriff im Hochschulnetz |
| Faculties: | Fakultät WiSo |
| DDC classes: | 700 Künste und Unterhaltung / 791 Öffentliche Darbietungen, Film, Rundfunk |
| Review Status: | Peer Reviewed |