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The future is female, the future is diverse : perceptions of young female talents on their future in the (German) event industry

  • While critical debates around equality have recently increased in industry-led discussions, empirical research on gender-related hurdles in the German event industry remains scarce. At the same time, and due to the COVID-19 crisis, the event industry appears to be losing appeal to young people. Semi-structured interviews with female alumni from an event-related study programme in Germany were conducted to analyse the gender-related hurdles they have encountered since starting to work in the industry. The main challenges pertained to the masculine work culture; the glass ceiling; gendered stereotyping; and the difficulties of combining work and family life. Facilitators were their own motivation; mentoring; role models; and support from others. While COVID-19 heavily affected the German event industry, the interviewees regarded the resulting transformation as a chance. The findings can contribute to an increased understanding of gender-related constraints and to help shape a diverse industry as an attractive field of future employment.

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Author:Kim WernerORCiD
Title (English):The future is female, the future is diverse : perceptions of young female talents on their future in the (German) event industry
DOI:https://doi.org/10.1080/19407963.2021.1975289
ISSN:1940-7963
Parent Title (English):Journal of Policy Research in Tourism, Leisure and Events
Publisher:Informa UK Limited
Document Type:Article
Language:English
Year of Completion:2021
Release Date:2025/02/11
Volume:15
Issue:4
Page Number:20
First Page:417
Last Page:436
Faculties:Fakultät WiSo
DDC classes:300 Sozialwissenschaften / 330 Wirtschaft
Collections:nur Publikationsnachweis
Review Status:Peer Reviewed