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A City Brand Personality Model for international event marketing : An empirical research across multiple cultures

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Metadaten
Author:Kai Michael Griese
Title (English):A City Brand Personality Model for international event marketing : An empirical research across multiple cultures
Parent Title (English):Handbook event market China
Publisher:De Gruyter Oldenbourg
Place of publication:Berlin
Document Type:Part of a Book
Language:English
Year of Completion:2015
Show library holdings:Zur Anzeige in scinos
Release Date:2018/07/16
First Page:291
Last Page:302
Faculties:Fakultät WiSo
DDC classes:300 Sozialwissenschaften / 330 Wirtschaft
Review Status:Veröffentlichte Fassung/Verlagsversion