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The Service-Dominant Logic, Value Cocreation and the Impact on Universities‘ Event Management Curricula

  • Events are intangible services and services marketing thus plays a considerable role within event management education. The marketing mix with its “4 Ps” (product, price, promotion, place) is an essential element of many event management curricula. Most educational institutions also reflect the development (and related discussions) towards the existence of “7 Ps” – adding personnel, physical facilities and process management (Meffert/ Bruhn 2009) – or even “8 Ps” – adding physical environment, purchasing process, packaging and participation(Burke/ Resnick 2000) – within the service marketing domain.

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Metadaten
Author:Kim WernerORCiD, Kai-Michael GrieseORCiD, Johannes HoggORCiD
Title (English):The Service-Dominant Logic, Value Cocreation and the Impact on Universities‘ Event Management Curricula
DOI:https://doi.org/10.1007/978-3-658-31198-8_9
ISBN:978-3-658-31197-1
Parent Title (German):Trends in Event Education
Publisher:Springer Gabler
Place of publication:Wiesbaden
Document Type:Part of a Book
Language:English
Date of Publication (online):2020/07/17
Release Date:2022/09/01
First Page:113
Last Page:127
Note:
Zugriff im Hochschulnetz
Faculties:Fakultät WiSo
DDC classes:300 Sozialwissenschaften / 330 Wirtschaft
Review Status:Veröffentlichte Fassung/Verlagsversion