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The Idea Maturity Model - A Dynamic Approach to Evaluate Idea Maturity

  • In idea creation and assessment processes the accruement and the description of an idea are mostly allocated to a fixed point in time, defined as the end of the generating process and the start of the idea assessment. This static approach does not fit the reality in industrial idea processes. A dynamic approach for idea assessment is therefore introduced. An idea is not seen as a static but as a dynamic state, characterized by different degrees of maturity. Maturity is understood as a measure of the assessability of the individual evaluation characteristics. Based on Crosby’s maturity model and on classical Capability Maturity Models, a new Idea Maturity Model (IMM) has been developed and is introduced for the first time. The five Idea Maturity Levels (IML) are named Initial, Awareness, Appraisability, Valuation, and Realisability and harmonize well with other maturity models. The levels are described by general characteristics, although the development of the maturity model focussed on new product or service development. The compatibility of the IMM with idea assessment processes and conditions in organisations and companies has been checked.

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Author:Josef Gochermann, Ingo Nee
Title (English):The Idea Maturity Model - A Dynamic Approach to Evaluate Idea Maturity
Parent Title (English):International Journal of Innovation and Technology Management
Document Type:Working Paper
Year of Completion:2018
Release Date:2019/03/18
Tag:idea assessment; idea definition; idea management; matrurity level; maturity model
Faculties:Fakultät MKT
DDC classes:300 Sozialwissenschaften / 330 Wirtschaft
600 Technik, Medizin, angewandte Wissenschaften / 650 Management
Review Status:Veröffentlichte Fassung/Verlagsversion