@book{BirnkrautDiwan2013,
  author    = {Birnkraut, Gesa and Diwan, Rotraud},
  title     = {Die Marke in der Kreativwirtschaft : Bedeutung, Chance und Handlungsrahmen},
  publisher = {Kohlhammer},
  address   = {Stuttgart},
  isbn      = {978-3-17-021223-7},
  pages     = {163},
  year      = {2013},
  language  = {de}
}