TY  - JOUR
U1  - Wissenschaftlicher Artikel
A1  - Hogg, Johannes
A1  - Werner, Kim
A1  - Griese, Kai-Michael
T1  - Conceptualising event value co-destruction and developing a future agenda for events research
JF  - International journal of event and festival management
N2  - Purpose
Value co-destruction has received little attention in an event-related context. This appears surprising, given that the interactions among actors at an event may also reduce the value for other participants, stakeholders and that of the entire event or the event's service ecosystem. This paper first aims to conceptualise value co-destruction and to provide an overview of related research in an event context. Second, a future research agenda for value co-destruction processes in an event context is developed.

Design/methodology/approach
Journals of the “Scimago Journal and Country Rank” were systematically reviewed for the keywords “value co-destruction”, “value destruction” and “negative value co-creation”. A second literature review specifically aimed at the events context extended the search scope to non-Scimago journals, Google Scholar and Google Web using the same keywords. All identified articles were qualitatively analysed concerning (1) the conceptualisation of value co-destruction and (2) reasons for value co-destruction.

Findings
The review of previous research highlights a limited scope of analysis, a focus on value co-destruction as an outcome and on interactions at the meso-level. Based on these findings, a holistic definition of value co-destruction is proposed. The paper identifies two major directions for future studies on value co-destruction at events and suggests specific examples.

Originality/value
The paper contributes to a more holistic understanding of value co-creation and co-destruction in an event setting. For example, a clearer understanding of the interactions that reduce the overall value of an event may assist to better design valuable events in the future.
KW  - Value co-creation
KW  - Value co-destruction
KW  - Service dominant logic
KW  - Value formation
KW  - Negative value co-creation
Y1  - 2021
U6  - https://doi.org/10.1108/IJEFM-01-2021-0006
DO  - https://doi.org/10.1108/IJEFM-01-2021-0006
N1  - Zugriff im Hochschulnetz
VL  - 12
IS  - 3
SP  - 346
EP  - 363
ER  -