@incollection{Wesselmann2016,
  author    = {Wesselmann, Stefanie},
  title     = {Marketing f{\"u}r {\"o}ffentliche Verwaltungen : Vom B{\"u}rgeramt zur Stadtmarke},
  booktitle = {Praxishandbuch Public Management},
  isbn      = {978-3-297-00936-9},
  institution = {Fakult{\"a}t WiSo},
  pages     = {285 -- 297},
  year      = {2016},
  language  = {de}
}