@incollection{Fuhrberg2006,
  author    = {Reinhold Fuhrberg},
  title     = {Evaluation der Fach-PR},
  series = {PR f{\"u}r Fachmedien: Professionell kommunizieren mit Experten},
  publisher = {UVK-Verlag},
  address   = {Konstanz},
  pages     = {139 -- 166},
  year      = {2006},
  language  = {de}
}