@book{BirnkrautDiwan2013, author = {Gesa Birnkraut and Rotraud Diwan}, title = {Die Marke in der Kreativwirtschaft : Bedeutung, Chance und Handlungsrahmen}, publisher = {Kohlhammer}, address = {Stuttgart}, isbn = {978-3-17-021223-7}, pages = {163}, year = {2013}, language = {de} }