@incollection{Baum2005, author = {Achim Baum}, title = {Kommunikation unter Erfolgszwang: {\"U}ber die Legitimationsprobleme der Public Relations}, series = {Handbuch Medienselbstkontrolle}, publisher = {VS Verlag f{\"u}r Sozialwissenschaften}, address = {Wiesbaden}, isbn = {3-531-14821-4}, pages = {319 -- 327}, year = {2005}, language = {de} }