@article{Grunwald2017, author = {Guido Grunwald}, title = {Positionierungsanalyse: Prozess, Methoden, Strategieabteilung}, series = {Das Wirtschaftsstudium : wisu}, volume = {46}, number = {2}, issn = {0340-3084}, pages = {194 -- 200}, year = {2017}, language = {de} }