@article{Bensberg2001, author = {Frank Bensberg}, title = {Web Log Mining als Controllinginstrument f{\"u}r Online-Shops}, series = {Controlling- Zeitschrift f{\"u}r erfolgsorientierte Unternehmenssteuerung}, volume = {13}, number = {3}, pages = {157 -- 166}, year = {2001}, language = {de} }