@article{Fuhrberg2010,
  author    = {Reinhold Fuhrberg},
  title     = {Vom {\"U}ber-Ich zum Schuhabtreter. Rollen und Konflikte in der Agentur-Kunden-Zusammenarbeit},
  series   = {PR-Magazin},
  volume    = {41},
  number    = {11},
  pages     = {62 -- 68},
  year      = {2010},
  language  = {de}
}