@article{Griese2007,
  author    = {Kai-Michael Griese},
  title     = {Wie werben Marken um Vertrauen: Das Ph{\"a}nomen Vertrauen},
  series   = {Marketing-Journal},
  volume    = {40},
  pages     = {7},
  year      = {2007},
  language  = {de}
}