@incollection{Bensberg2002,
  author    = {Frank Bensberg},
  title     = {Segmentierung im Online-Marketing},
  series = {Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien},
  publisher = {Vieweg},
  address   = {Braunschweig},
  isbn      = {978-3-322-89872-2},
  pages     = {163 -- 190},
  year      = {2002},
  language  = {de}
}