TY - RPRT U1 - Arbeitspapier A1 - Gochermann, Josef A1 - Nee, Ingo T1 - The Idea Maturity Model - A Dynamic Approach to Evaluate Idea Maturity T2 - International Journal of Innovation and Technology Management N2 - In idea creation and assessment processes the accruement and the description of an idea are mostly allocated to a fixed point in time, defined as the end of the generating process and the start of the idea assessment. This static approach does not fit the reality in industrial idea processes. A dynamic approach for idea assessment is therefore introduced. An idea is not seen as a static but as a dynamic state, characterized by different degrees of maturity. Maturity is understood as a measure of the assessability of the individual evaluation characteristics. Based on Crosby’s maturity model and on classical Capability Maturity Models, a new Idea Maturity Model (IMM) has been developed and is introduced for the first time. The five Idea Maturity Levels (IML) are named Initial, Awareness, Appraisability, Valuation, and Realisability and harmonize well with other maturity models. The levels are described by general characteristics, although the development of the maturity model focussed on new product or service development. The compatibility of the IMM with idea assessment processes and conditions in organisations and companies has been checked. KW - idea definition KW - idea assessment KW - idea management KW - maturity model KW - matrurity level Y1 - 2018 UN - https://nbn-resolving.org/urn:nbn:de:bsz:959-opus-12791 U6 - https://doi.org/10.1142/S0219877019500305 DO - https://doi.org/10.1142/S0219877019500305 VL - 17 IS - 1 SP - 13 S1 - 13 ER -