@article{Grunwald2010,
  author    = {Guido Grunwald},
  title     = {Die Bew{\"a}ltigung von Produktkrisen},
  series   = {Das Wirtschaftsstudium : wisu},
  volume    = {39},
  number    = {2},
  issn      = {0340-3084},
  pages     = {209 -- 2014},
  year      = {2010},
  language  = {de}
}