@article{Franke2005,
  author    = {J{\"u}rgen Franke},
  title     = {Die Macht der Marke},
  series   = {Automobil-Industrie},
  volume    = {50},
  number    = {9},
  pages     = {28 -- 30},
  year      = {2005},
  language  = {de}
}