@incollection{Fuhrberg1997, author = {Reinhold Fuhrberg}, title = {GPRA-Glossar zur Evaluation in der {\"O}ffentlichkeitsarbeit}, series = {Evaluation von von Public Relations}, publisher = {Inst. f{\"u}r Medienentwicklung und Kommunikation}, address = {Frankfurt am Main}, pages = {178 -- 193}, year = {1997}, language = {de} }