TY  - CHAP
U1  - Buchbeitrag
A1  - Werner, Kim
A1  - Griese, Kai-Michael
A1  - Hogg, Johannes
T1  - The Service-Dominant Logic, Value Cocreation and the Impact on Universities‘ Event Management Curricula
T2  - Trends in Event Education
N2  - Events are intangible services and services marketing thus plays a considerable role within event management education. The marketing mix with its “4 Ps” (product, price, promotion, place) is an essential element of many event management curricula. Most educational institutions also reflect the development (and related discussions) towards the existence of “7 Ps” – adding personnel, physical facilities and process management (Meffert/ Bruhn 2009) – or even “8 Ps” – adding physical environment, purchasing process, packaging and participation(Burke/ Resnick 2000) – within the service marketing domain.
Y1  - 2020
SN  - 978-3-658-31197-1
SB  - 978-3-658-31197-1
U6  - https://doi.org/10.1007/978-3-658-31198-8_9
DO  - https://doi.org/10.1007/978-3-658-31198-8_9
N1  - Zugriff im Hochschulnetz
SP  - 113
EP  - 127
PB  - Springer Gabler
CY  - Wiesbaden
ER  -