@incollection{WernerGrieseHogg2020,
  author    = {Kim Werner and Kai-Michael Griese and Johannes Hogg},
  title     = {The Service-Dominant Logic, Value Cocreation and the Impact on Universities‘ Event Management Curricula},
  series = {Trends in Event Education},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-658-31197-1},
  doi       = {10.1007/978-3-658-31198-8\_9},
  pages     = {113 -- 127},
  year      = {2020},
  abstract  = {Events are intangible services and services marketing thus plays a considerable role within event management education. The marketing mix with its “4 Ps” (product, price, promotion, place) is an essential element of many event management curricula. Most educational institutions also reflect the development (and related discussions) towards the existence of “7 Ps” – adding personnel, physical facilities and process management (Meffert/ Bruhn 2009) – or even “8 Ps” – adding physical environment, purchasing process, packaging and participation(Burke/ Resnick 2000) – within the service marketing domain.},
  language  = {en}
}