@incollection{Genkova2010, author = {Petia Genkova}, title = {Interkulturelles Management - leichter gesagt als getan}, series = {Medienkulturen}, publisher = {Peter Lang}, address = {Frankfurt am Main}, isbn = {978-3-631-59600-5}, pages = {155 -- 175}, year = {2010}, language = {de} }