TY  - BOOK
U1  - Buch
A1  - Schwägermann, Helmut
ED  - Schwägermann, Helmut
ED  - Mayer, Peter
ED  - Yi, Ding
T1  - Handbook event market China
N2  - China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Y1  - 2016
SN  - 978-3-11-057856-0
SB  - 978-3-11-057856-0
SN  - 978-3-11-037236-6
SB  - 978-3-11-037236-6
N1  - Helmut Schwägermann auch Autor von Kapitel
"The event market : An introduction" S. 3-26
"China outbound : How China will affect the international meetings industry" S. 155-177
"Fit for the future? Some thoughts on event education in a changing world" S. 305-322
"Education of event management in Germany and China : a comparison" S. 333-348
SP  - XV, 416
S1  - XV, 416
PB  - De Gruyter Oldenbourg
CY  - Berlin, Boston
ER  -