@incollection{Fuhrberg1996,
  author    = {Reinhold Fuhrberg},
  title     = {Das Kopf-Bauch-Dilemma - PR-Beratung zwischen Erfolg und Konflikt},
  series = {Public Relations 1996: Kampagnen, Trends \& Tips},
  publisher = {ECON},
  address   = {D{\"u}sseldorf},
  pages     = {77 -- 95},
  year      = {1996},
  language  = {de}
}