@incollection{Harden2014,
  author    = {Lars Harden},
  title     = {Dienstleistungen f{\"u}r die Unternehmenskommunikation: Analyse, Distribution, Organisation, Evaluation},
  series = {Handbuch Unternehmenskommunikation: Strategie, Management, Wertsch{\"o}pfung},
  publisher = {Springer Fachmedien},
  address   = {Wiesbaden},
  pages     = {1043 -- 1060},
  year      = {2014},
  language  = {de}
}